- Posted by Smart Digital
- On April 22, 2021
- 0 Comments
How many customers is your website attracting? Have you ever searched for certain phrases online to see where your website ranks on Google?
By far, search engine optimisation (SEO) is one of the most cost-effective ways to attract new clients to your beauty spa. About 97% of people use the web to search for local businesses, and just about all of them click on a result listed on the first page.
So, optimising your website for the search engines certainly makes sense. Thoroughly researched SEO strategies can give you a competitive edge and boost your exposure – and revenue – significantly. And the best tactics deliver both short- and long-term results.
If you don’t have hours per day to spend on SEO while running a beauty spa, you can carry out some fairly straightforward tasks to give your search ranking a boost. For example, you can create a Google My Business profile to potentially get your listing along with contact details and location on the first page. You can also strategically use keywords in your website content to maximise your online visibility for key search terms.
However, while some simple tasks can have a dramatic impact on your search ranking, it’s important to remember your competitors might be going above and beyond to land those lucrative top spots. Partnering with a marketing specialist that specialises in SEO for beauty spas could prove to be a worthwhile investment.
At Smart Digital, we’ve grown to become one of the world’s largest digital marketing agencies. For beauty spas, local SEO and mobile SEO services can pay dividends. In this guide, we’ll discuss the essentials for SEO for beauty spas so that you can become an online success.
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The Best Beauty Spa SEO Online Tools
Before we dive into our beauty spa SEO guide, it’s worth mentioning a few tools that can help you drive more clients to your website:
- Squarespace Website Builder: Squarespace is one of the best online tools for creating stunning salon websites, and it comes with a free trial.
- Fresha: Fresha is one of the only free appointment schedulers for small businesses.
- Constant Contact Email Marketing: This handy tool lets you easily keep in touch with clients and build brand loyalty. It also comes with a free trial.
- Canva Brand Design: You can use Canva to create a range of marketing materials, including social media images, business cards and posters. You can also have materials delivered to your doorstep.
All the tools detailed above are highly intuitive, ideal for novices through to marketing professionals. SEO all starts with a stunning web design. If your website looks a little dated, now’s the time to update it or create a new one.
After you’ve created a visually striking website, you’re ready to start optimising it for the search engines.
How Does SEO for Beauty Spas Work?
Search engine optimisation is all about trying to get your website onto the first page of Google (and search engines like Bing). Google, for example, uses a complex algorithm that takes over 200 factors into account to analyse the web. To make things more complicated for SEO marketers, Google updates its algorithm up to 400 times per year.
Like its rival search engines, Google doesn’t make its algorithm public. This is to prevent people from using hacks to cheat their websites to the top of the results pages. While we don’t know precisely how Google’s algorithm works, we do know certain things that make a dramatic difference.
One thing to remember is that Google’s mission is to serve its customers, which means it prioritises making sure people find exactly what they’re looking for on the first page, as close to the top as possible. You should keep this principle in mind when optimising your website.
As a beauty spa or salon owner, you provide a service for which people are searching. This means that you might be able to improve your ranking by simply making sure Google is aware of your offering.
However, you also face competition from rival beauty spas in your area. So, you’ll have to do more than simply create a website to be in with a real chance of landing those top spots.
How to Boost Your Beauty Spa SEO Ranking
Now that you know what beauty Spa SEO is, which tools to use to reach more clients directly, and a little bit about how Google works, let’s look at some simple yet effective ways to boost your salon’s search ranking:
- Register Your Spa with Google My Business
According to research by Moz, Google My Business Signals are the most important ranking factors for small businesses. If you haven’t created and optimised your Google My Business profile, now’s the time to get a move on.
You can use your profile to tell Google where you’re located, your contact details, your business type, and much more. And making sure Google knows where you are is essential. Provided Google knows your correct location, it can provide users with your website listing when they search for terms such as “salons near me” – which is a very popular search phrase.
Try searching for the same phrase, or a phrase that includes a location like “salons near Bangkok”, and you’ll see a list of businesses along with their contact details, opening hours and location. You can also enrich your listing with images and additional information. Fail to create a Google My Business profile, and potential customers in your area might find your competitors instead of you.
Google is – by far – the world’s most popular search engine. But if you want to make sure you get listed on other popular engines like Bing and Apple Maps, you can create profiles for both, too. Getting on Apple Maps is especially useful; the iPhone is one of the most popular mobile devices in use today, which is why around a third of maps searches happen using Apple Maps.
- Create Compelling Beauty Spa SEO Content
Now that you’ve created your Google My Business profile, which helps optimise your local beauty spa SEO, you’re ready to start executing strategies to outrank the competition. After all, Google needs to decide which salon is the most relevant to its users. So, unless you’re the only salon in your town or city, you need to do some extra work to ensure your SEO efforts prove successful.
First, you need to optimise your own website content for the most relevant search terms to you. What phrases do your prospects search for to find businesses like yours? How can you create content that makes you shine above your rivals for the most popular SEO keywords for spas?
- How to find the most popular SEO keywords for spas:
To begin your keyword research, think about the most basic terms that describe your business. If you’re a hair salon in Sydney, you’ll want to rank for the search term “hair salon in Sydney”. If you’re a wedding stylist, you might be better off optimising your site for the term “wedding hair stylist in Sydney”. The more specific you can be, the better.
After creating a list of up to six foundational keywords, you should think about some more specific long-tail keywords. You can do this by thinking of phrase modifiers, which may include:
You can also think of more specific location-based modifiers, such as Bondi Beach in Sydney or Ekkamai in Bangkok, to fill your keyword list with phrases that may prove easier to rank well for.
- How to inject keywords into your content:
Now that you have a list of target keywords, you need to insert them strategically and naturally into your content. Whatever you do, don’t stuff them in as this could result in a Google penalty (making it harder to rank in future). Stick to using your keywords where they make sense and help the reader understand the purpose of your content. However, you should make sure your target keywords are included in your:
- Home and service pages
- Page titles
- Meta descriptions
- Anchor text (internal links)
- Image alt description
Once you’ve added your keywords naturally to the most important on-page elements of your website, you’ll boost your chances of earning high positions in the search results.
Please bear in mind that the description above is a basic guide to keyword research. In-depth research based on data analysis usually requires a trained professional’s touch. Get in touch with our experienced digital marketers, and we’ll gladly tell you more.
- Develop a Link-Building Strategy to Enhance Beauty Spa SEO
By now, you’ve registered your website with the major search engines, created a Google My Business profile, and optimised your content for your target keywords. It won’t be long before the fruits of your labour pay off, but there’s more to go before you can earn and maintain your position at the top of the search results pages.
One of the most effective ways to prove you’re a useful and relevant source of information to Google is to earn high-quality backlinks. A backlink is a hyperlink directed at your site from a third-party website. If you can earn backlinks from highly authoritative websites, you can improve your search ranking dramatically. But it’s crucial to remember that quality matters more than quantity.
In the past, beauty spa SEO marketers could improve a website’s ranking by purchasing hundreds of cheap backlinks from small websites and bloggers. Nowadays, such a tactic could do much more harm than good.
Earning quality backlinks takes a lot of time and effort. The best thing to do is reach out to websites you think may be interested in linking to your content. You can always offer them a backlink in return for the favour. Try to make use of your keyword list when generating backlinks. Ask other editors, web developers, and related businesses to place the link over the keyword you want to target.
There are a variety of ways to generate backlinks, many of which can take a lot of time to get used to. If you want to learn more about link building strategies or find out how we can help, don’t hesitate to give us a call.
- Make Sure Your Contact Details Are Cited Consistently
In addition to earning backlinks, you need to make sure your contact details are listed correctly on all directories and any other third-party sites. Having citations on other websites can have a positive impact on your search ranking, but only if there are no inconsistencies that could confuse users.
Citations contain details of your beauty spa’s name, address and phone number, also known as NAP. Make sure your NAP details are exactly the same whenever and wherever they’re listed.
- Make Your Website Secure, Fast and Mobile-Friendly
Nowadays, most people use their mobile devices to search for local businesses such as beauty spas and salons. If your website loads too slowly on smartphones, your search ranking could take a hit. According to research from Google, 53% of mobile visits are abandoned if a page takes over three seconds to load. That’s why professional developers pay attention to factors such as image size when designing beauty spa and salon sites.
Having a mobile-friendly website could mean the difference between landing a top spot on Google and being overlooked by users. Use a tool like Squarespace, and your website will likely work superbly on mobile and desktop browsers. However, remember that some of your competitors might go the extra mile for a professionally made website, which usually come with a range of perks for the price.
Get in Touch with the Beauty Spa SEO Experts at Smart Digital
If you don’t have the time to stay on top of essential beauty spa monthly SEO activities, we hope to hear from you. From in-depth competitor analysis and keyword research to web development and content creation, we have the capabilities to help you outrank the competition in no time. Give us a call, and we’ll let you know what we can do.