- Posted by Smart Digital
- On July 24, 2019
- 0 Comments
Smart Digital, we’re one of the leading Australian SEO agencies with operations in Thailand. Thanks to having over a decade of experience and a proven track record of success, we were invited to lead a discussion on today’s best SEO practices at June’s AustCham (Australian-Thai Chamber of Commerce) event.
AustCham is one of the most active commerce chambers in the Asia-Pacific region. AustCham promotes trade between our two nations and plays a role in helping businesses grow. Needless to say, if you want to grow your company, you need to pay attention to SEO.
Our 5 Step Formula For SEO Success
We want to help as many businesses as possible exploit the benefits that the internet offers, which is why we were so proud to lead the discussion on best SEO practices and strategies at the AustCham conference. In a nutshell, we helped companies to:
- Understand the basics of Google’s algorithm and search ranking factors
- Know what to do before thinking about Search Engine Optimization
- Perform a quick SEO audit
- Develop link building and content marketing strategies
- Obtain reviews from walk-in customers
Even the smallest of companies operating in Thailand need to optimist their website, especially when you consider that over 3.5 billion searches are performed daily on Google alone, and that figure rises by about 10% each year.
Clearly, online marketing is becoming increasingly essential. If you missed June’s AustCham event and want to know more about what we discussed, don’t hesitate to contact us. Below, we’ll explain our 5-step formula that guarantees to help you make an impact online.
Step 1: Understand Your Online Market
Before you can start optimizing your website for your target market, you need to know who your customers are and what terms they’re typing into Google to find your business. First, start with a brainstorming session to think of the broad terms that relate to your services. Using this initial list of seed keywords, you can use tools such as Google Trends and Keyword Planner as well as Google itself to find related terms and determine search volumes, seasonal trends and much more.
Step 2: Know Your Competitors
What kind of strategies are your competitors utilizing to reach customers that could be yours? Which keywords are they targeting? Which keywords aren’t they targeting? How active are they on social media? How often do they publish new content?
Understanding how your competitors are attracting customers is an essential aspect of developing a successful SEO strategy for your business.
Step 3: Optimize Your Site
After we’ve gained an understanding of your target market and your competitors, we can start optimizing your website. First, we’ll carry out a technical audit to correct or improve your site structure and speed. We’ll then look at on-page optimization to ensure your website ranks well for your target keywords.
Step 4: Content Creation
In addition to optimizing your landing pages, we’ll develop a long-term content strategy that will widen your audience, establish your website as an authoritative source of information, boost your SEO and help you grow your business online.
Step 5: Boost Your Popularity
After developing a comprehensive content marketing strategy, we’ll look at other ways to get your website in front of more customers. Primarily, we look for ways to generate backlinks to your website. Google knows that your blogs and landing pages are worth a read if you can entice other websites to provide links to yours.
Take Your Business to the Next Level
According to a study by New Media Campaigns, organic SEO is 5.66 times better than paid search ads. If you haven’t started taking SEO seriously, now’s the time do so. Admittedly, getting your head around the technicalities of SEO can be challenging, particularly since best practices change almost constantly. If you want to remove the hassle while saving time, effort and resources, you might want to let our experts lead the way regarding your SEO efforts.
At Smart Digital, we want to help as many local and Australian businesses as possible operate successfully in Thailand. We can confidently say you need to market your brand online if you want to gain the upper hand over the competition. For over a decade, we’ve been helping businesses across the globe, and we can do the same for you.
Whether you’re building a new website or would simply like to improve the search rankings of an existing one, Smart Digital can assist.
We’ll conduct a complimentary audit of your site to determine which keywords and key phrases you should be targeting and follow up with a free, no-obligation quote.
Let’s Discuss Your New SEO Strategy for Increasing Your Online Visibility