When we talk about social media marketing, what we’re really talking about is the process of gaining attention on social media channels with the hopes of boosting conversions, closing sales and driving more traffic to your website. It involves a combination of sponsored (i.e. paid) and organic tactics.
Social media marketing allows you to reach out and engage with more target customers. When social marketing is combined with a comprehensive search engine marketing strategy, even the smallest operations can see major gains in terms of traffic, conversion and customer engagement.