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Search Engine Optimisation Services by Smart Digital
Smart Digital is a global leader in digital marketing, and our approach begins with comprehensive search engine optimisation. By optimising our clients’ websites for search, we ensure their target customers can quickly and easily find them online.
What Is Search Engine Optimisation?
A comprehensive digital marketing strategy includes several different tactics – from social media campaigns to pay-per-click marketing. But the cornerstone of online marketing is organic search engine optimisation (SEO).
SEO is the process of fine-tuning the semantics on a website so that search engines can match it to incoming queries. The better a site’s SEO, the higher it will rank in the search engine listings, moving up from through the SERPs until hopefully landing at the top position of page one.
We call these the ‘organic’ search results in order to set them apart from paid search results. In paid search, a website operator pays the search engines to present users with links to their websites when specific search terms are entered. These sponsored listings feature prominently at the top, bottom and sometimes the sides of the SERPs. The organic results are at the core of the SERPs, and they’re entirely free.
Why Is SEO Important?
Search engines employ hundreds of separate algorithms to interpret searches in real time and direct users to relevant websites. Major search engines like Google and Bing fiercely guard these algorithms, as unscrupulous developers could game the system if they had access to them.
At the same time, the competition for common search terms is so intense that the vast majority of relevant websites won’t be able to secure a position on page one of the SERPs. This is why SEO is important. If your website ticks all the right boxes and jumps through the right hoops, it has a strong chance of appearing above its competitors in the SERPs.
At Smart Digital, we may not have access to the precise algorithms that the search giants employ, but we still have a strong idea of what they’re looking for. Our extensive experience allows us to infer how search engines rank a site. This means we can modify our clients’ websites accordingly so that they move up through the SERPs and beat out their competitors.
Contact Smart Digital for a Free Audit of Your Website
Over time, an investment in solid SEO services repays in kind. Not only will your site receive more organic traffic through the SERPs, the users you attract are also going to have a more focused interest in the products and services you provide. Your website will finally start attracting the attention it needs to thrive.
Whether you’re building a new website or would simply like to improve the search rankings of an existing one, Smart Digital can assist. We’ll conduct a complimentary audit of your site to determine which keywords and key phrases you should be targeting and follow up with a free, no-obligation quote. Contact us now to learn more.