Pay Per Click Advertising and Campaign Management by Smart Digital
An effective search marketing strategy campaign includes organic and paid elements. With that in mind, we begin by optimising websites so that they feature prominently on search engine results pages (SERPs) for relevant searches. But we also organise paid campaigns that provide our sites with extra visibility. Taken together, these two SEO approaches generate a powerful presence in the SERPs.
A pay-per-click (PPC) campaign is organised through search engines such as Google and Bing. It’s a means of sponsoring your content so that it appears when your target users search for products and services like yours. You tell the search engines how much you are willing to pay when a user clicks on your ad, and the search engine takes care of the rest.
PPC marketing is highly customisable and allows you to exercise a great deal of control over who sees your links – as well as under what circumstances. However, creating a campaign is complicated business. Get the details wrong, and you’re effectively throwing money away. That’s why it’s essential to hire a team of digital marketing experts to set up and manage your PPC campaign.
Important Considerations for an Effective PPC Campaign
There’s a lot to take into account when building an effective PPC campaign. To begin with, you’ll need keywords to target. These should be carefully researched to ensure that users entering these phrases into search engines are part of your target group.
Your PPC ads will take users back to a specially designed landing page on your website. If this page contains useful information that is of genuine interest to users, the search engines are going to take notice. This could even lead to them charging you less per click, as their users appreciate being directed to your site in the first place.
A great deal of expertise goes into calibrating a PPC campaign. Get it right, and you’ll see an influx of site visitors and a satisfying conversion rate. You’ll also enjoy access to a wealth of analytics data that can be leveraged to create even more effective campaigns in the future.
What Is the Cost Per Click in a PPC Campaign?
The cost per click for PPC advertising varies depending on the keywords you’re optimising for. Those that are in higher demand cost more, but that doesn’t always mean they’re more desirable. In fact, some of the best terms to target in paid search are less-obvious, long-tail keywords that relatively few businesses are targeting despite the fact that users search for them.
When you hire Smart Digital to optimise your PPC marketing campaign, we’ll conduct extensive background work to determine which key terms and phrases you should be targeting. By continually reviewing and re-optimising your campaign, we’ll be able to keep your costs down whilst attracting more, high-quality traffic to your site.
We’re regularly able to reduce our clients’ current PPC marketing budgets – often by substantial margins. Contact us today for a free site audit and quote, and get ready to increase the volume and quality of traffic to your website.